Idea Cellular was spreading its network to every nook and corner of West Bengal.
During Durga Puja, we wanted to create a campaign that drove awareness about Idea's vast and seamless network across the state.
Over years of advertising, the colour yellow had become synonymous to brand Idea in the minds of the Indian consumer. It also happens to be the primary colour of Durga Puja.
We created a Facebook Events page called #ThinkYellowThinkIdea, where people would have to come to our events page and share their Durga Puja shots of yellow from across Bengal using the hashtag #ThinkYellowThinkIdea.